Digital Marketing Consultant | Agency Leader | Digital Strategist
I possessed more than 20 years of creative, advertising and digital marketing agency experience, with the past 12 years focused on driving digital marketing campaigns for SMB and enterprise brands in Asia Pacific and Japan (APJ).
I’ve built and led multi-disciplinary, geographically and culturally diverse teams, developed result-focused processes to ensure efficiency in developing marketing strategies and executing performance driven campaigns that meet my clients’ KPIs. I am obsessed with precision and quality delivery, making sure no deadlines are missed, as well as an avid believer of using data analytics to craft data driven strategies.
Get in touch with me if you would like to discuss your marketing plans or if you are looking for a senior lead for your campaigns.
I take a data-centric and insight-led approach to crafting an actionable digital marketing strategy, driving results down the funnel from TOFU to BOFU
I plan, manage and deliver on campaigns involving a multitude of digital marketing disciplines such as content marketing, search marketing, social media marketing, email marketing, and more
I adopt a detail-oriented and success-focused approach on executing projects, be it a large scale product launch or an one-off website or mobile app project
Instagram engagement groups, as the name implies, are groups of Instagram accounts that come together and engage in each other’s account and content. It is a form of Instagram hack. Though different engagement groups have varied engagement focuses and methodologies, they all point towards increasing followers and engagement.
Understanding how Instagram search algorithm works, accounts who aim to grow beyond their current follower base can use these best practices to optimize their social assets and ensure high searchability.
Adopters of account-based marketing can expect to see greater ROI and a boost in customer loyalty, with the strategy being prioritised for lead generation, pipeline acceleration as well as customer retention.